My hon. Friend will be aware that the shadow Secretary of State, the right hon. Member for Louth and Horncastle (Victoria Atkins), and the former Prime Minister, the right hon. Member for Richmond and Northallerton (Rishi Sunak), keep telling farmers that they are not in it for the money. We know that they are. They are businesses that need to make a profit, and our new deal for farmers, which includes increasing supply chain fairness, is intended to make farms profitable and successful for the future in the way they were not under the previous Government.