Creative Industries: Artificial Intelligence

I have had many meetings with the creative industries, which have raised AI at every single one. I make it absolutely clear that human creativity deserves remuneration. Wherever we end up, the rights of artists, musicians, publishers and journalists need to be protected while we garner the significant benefits of artificial intelligence.

AI-generated creations that mimic real people—deepfakes—can lead to financial and reputational damage for musicians and other creatives. However, as the domestic violence charity Refuge pointed out last year, the most common AI-generated deepfakes are non-consensual sexual depictions of women. How do the Government plan to ensure that creatives, as well as women and girls, are adequately protected from the misappropriation of their voice, image, name and likeness?

I am glad that my hon. Friend has raised this important issue that affects many people. In the words of Stephen Sondheim, “art isn’t easy,” and neither is the legislation in this area, but we are determined to look into it. It is already a criminal offence to share an intimate image without consent, whether real or synthetically generated, and we will deliver on our manifesto commitment to ban the creation of sexually explicit deepfakes.

I call Jim Shannon—at least he’s not fake.

I am the real thing, Mr Speaker. The creative industries in Strangford and across Northern Ireland are very important. In responding to the point raised by the hon. Member for Congleton (Mrs Russell), it is important that Northern Ireland has similar consideration. Has the Minister had an opportunity to speak to the relevant Minister in the Northern Ireland Executive to ensure that anything that happens here to protect women and ladies also happens in Northern Ireland?

The hon. Gentleman makes a good point. Although some of the areas we are discussing are, of course, devolved, we want to make sure that the whole UK moves forward in the same direction. I am keen to talk to my counterpart in Northern Ireland about this subject.

I call the shadow Minister.

It is an honour to stand at the Dispatch Box for the first time, although I have to admit that it is not how I pictured it. I will do my best not to be a pain in your neck, Mr Speaker. In a nutshell, the creative industries are worried that the Government will essentially give away their intellectual property. I am pleased to hear the Minister’s response, but the growing concerns were raised by the Chair of the Select Committee following comments by a Minister in the Department for Science, Innovation and Technology. With that in mind, will the Minister confirm that he will not give away IP through an exemption? Will he assure the House that he will not implement the EU’s approach, given its flaws? Finally, will he commit to holding a summit between the tech and creative industries to explore licensing and other models?

It is absolutely essential that we protect intellectual property, which is one of the key things this country has to sell. We have already had two meetings with representatives from the creative industries and tech companies, and we are keen to move forward. I welcome the hon. Gentleman on his décolleté first appearance at the Dispatch Box. However, I gently push back on his suggestion, as I think the previous Government had embraced Bucks Fizz more than anything else: “Don’t let your indecision take you from behind.” The previous Government did absolutely nothing in this territory. We are determined to get to a proper resolution that satisfies the needs of both the creative industries and artificial intelligence.