The hon. Gentleman is right that we should look at the cost to our communities. This debate is specifically about alcohol and cancer, but other costs beyond its scope include the impact on the criminal justice system, productivity in the workplace and violence, particularly against women and girls. Alcohol carries many costs to our communities, but I would like this debate to be tight in addressing the impact on cancer and cancer deaths.
I might sound dramatic, but I looked at a recent job advert posted by the global alcohol giant Diageo. It was bold enough to state publicly:
“Our industry is facing unprecedented challenges from the WHO and its NGO network globally and regionally.”
In response, Diageo is planning
“a global approach to member states’ engagement, to increase support for our industry at the UN/WHO fora.”
Although that is not surprising, I do not think it should be tolerated. It is for Governments to dictate our public health policies and to protect citizens’ health, as that is not in the commercial interests of multibillion-pound alcohol producers, which have no vested interest in protecting the nation’s health. As the hon. Gentleman mentioned, the NHS is often left to pick up the pieces of alcohol-related cancers, with preventable cancers costing the NHS £3.7 billion in 2023.
In addition, findings published today by the Royal College of Physicians from a snapshot member survey report that 25% of respondents said that at least half of their average caseload is made up of patients whose conditions have been caused or exacerbated by alcohol dependence. A third of those surveyed report seeing alcohol dependence increase their caseloads.
The Institute of Alcohol Studies reported that, in 2009-10, there were 1.4 million alcohol-related ambulance journeys—a staggering 35% of the total—and that alcohol-related A&E admissions accounted for as much as 40% of the total, approaching 70% during peak times. Alcohol is putting unsustainable pressure on our health service.
The reality is that alcohol harms will increase. The number of alcohol-related cancers will in turn increase, and therefore the price tag for our NHS will go up, too. The national cancer plan, the men’s health strategy and the work to reduce violence against women and girls are opportune moments for the Government to recognise the role alcohol plays in all three areas, and I really hope that alcohol is given the required attention.
We might expect almost 40 years of research to mean that the public are already very aware of the links between alcohol and cancer, but that could not be further from the truth. Recent polls commissioned by the World Cancer Research Fund for Cancer Prevention Action Week found that just 7% of UK adults know that alcohol increases the risk of cancer. That means that as many as 93% of us are essentially drinking in the dark, with little knowledge of the harms that our nation’s drug of choice is doing to our bodies.
Even more worrying, one in four of those polled thought that no health risks at all were attached to drinking alcohol. We have a product that is linked to more than 200 different health conditions and injuries and is the leading cause of death, ill health and disability among 15 to 49-year-olds in the UK, but that staggering lack of awareness is leaving the public unable to make informed choices about what they are consuming.
The situation is compounded by the fact that the alcohol industry is still not required to display the health risks of alcohol on product labels. It can pop a quick “Drink responsibly” line on the label, ignoring the addictive, harmful nature of its product, and walk away, washing its hands of the consequences. The industry has no interest in putting health information on product labels and, in fact, it is actively mobilising against it.
I hope that the Minister, a strong Lancashire woman, will hold her nerve in the face of the alcohol industry’s activism. We have previously seen such activism from the tobacco industry and in relation to anti-obesity food labelling. For the benefit of public health, I urge my hon. Friend to hold her nerve and stand up to it.
I now turn to the factors driving alcohol harms, which, if left unchecked, will continue to fuel more alcohol-related cancers, bringing misery to individuals and families caught in the crossfire. I for one am increasingly frustrated by the lack of motivation shown by one Government after another in tackling alcohol harms. Back in 2012 we had a promising national strategy, which over the course of that year was eroded and undone until very little remained. There has since been no national alcohol strategy, and the 10-year health plan’s prevention measures on alcohol fall far short of what is needed. With harm rates continuing to skyrocket, it is time to look again at what we can do to reverse that alarming trend.
The UK has astoundingly few alcohol control policies to mitigate the harmful effects of high alcohol consumption. The World Health Organisation recommends policies to tackle the price, marketing and availability of alcohol, which it describes as the “best buys” for Governments to deploy to reduce alcohol harms. Looking at all three, I am afraid my analysis is that we continue to fail miserably, and I will address them in turn.
In the UK, alcohol is more affordable than it has ever been. Overall, it has become 14% more affordable since 2010, but we can go back even further. Since 1987, off-licence wine and spirits have become 163% more affordable. Drinking patterns have also changed in that time. Almost 80% of alcohol is now purchased from supermarkets and off-licences for home consumption. That is driving people out of supervised and safer community drinking environments, such as pubs, bars and restaurants, and into the unseen confines of the home, where harms stay hidden.
Policies such as minimum unit pricing in Scotland have been bold steps to tackle the affordability of alcohol. Public Health Scotland’s comprehensive evaluation of MUP concluded that it has resulted in alcohol-specific deaths reducing by 13.4%. Were the Government to implement MUP in England, it could be a public health legacy we could be proud of. Instead, we are watching as first Wales and then Northern Ireland are moving to implement MUP in their respective nations, leaving England as the outlier. I was baffled to hear rumours about MUP being included in the 10-year health plan and then subsequently removed. Will the Minister share her thoughts on that?
Availability is the second of the WHO’s “best buy” policy areas, but I am afraid we are not doing much better on that. Without public health as a licensing objective, local authorities have their hands tied when it comes to rejecting licensing applications on public health grounds, including in respect of moves to sell alcohol in areas where there is a real and persistent public health concern, or in areas that are already saturated. Licensing laws also struggle to keep up with newer forms of consumption. Rapid home deliveries and online sales mean that those who are already struggling can have alcohol delivered to their door at any time, day or night, with almost no protections or safeguards in place.
The WHO’s third “best buy” policy idea relates to marketing. I have particularly grave concerns about this, because we are lagging behind other countries when it comes to alcohol marketing restrictions. We do not have so much as a 9 pm watershed, despite alcohol being an age-restricted product. I started to prepare for this speech on my journey from Westminster back home to Lancaster last week, and it was shocking how many times I saw alcohol advertised on that one reasonably short journey. It was on billboards and bus stops, and I walked past posters on the tube platforms and in the walkways.
On the final train, an advert on the screen advertised a thirst-quenching summer drink that was alcoholic. We all know the advertisements on the train Tannoy: “The café in coach C is open for alcoholic beverages”—they often come at 9 or 10 o’clock in the morning. Alcohol advertising is absolutely everywhere, and we know it works because companies spend millions of pounds on it. Advertising is doing one thing: it is driving people to drink more, more frequently, and exposing them to far more harms, including alcohol-related cancers.
I suspect we will hear arguments in the debate about the nanny state and the importance of free choice, but in a world where we are surrounded by relentless messages to drink alcohol, are we really making a free and informed choice? We are bombarded by industry advertising, sports sponsorships, celebrity endorsements, influencer partnerships, brand logos and product placements in everything we see day to day. Is it surprising that consumption and the related harms are rising? The industry has been allowed to go far too far for far too long, and it is fuelling alcohol-related health risks. There is now a serious need for the Government to step in.
I fear that, four years from now, colleagues and I will not be able to defend decisions on alcohol harm to the electorate if the current alcohol trends persist and nothing is done. Although I welcome the measures in the 10-year plan to address alcohol labels and improve consumer awareness, in some respects a lot of the damage has already been done by decades of inaction, misinformation and spiralling consumption. Forty years on, the public still do not know the real risks to their health or the growing evidence that links drinking alcohol to cancer. In this environment, alcohol-related cancer cases will continue to rise. It seems that the horse has bolted, and we now need robust prevention policies, alongside the promised improvements to alcohol labelling, to even begin to reverse the damage.
The consumption of alcohol must be an informed choice. I acknowledge that some people are predisposed to the disease of alcoholism, and society must do more to support and better understand that, but those who decide to consume alcohol still do not have sufficient information to make that a fully informed choice. There is no safe level of drinking alcohol. As I have pointed out, alcohol is linked to at least eight cancers, and every day 46 people are diagnosed with alcohol-related cancers. My ask of the Government is no more than to give the public information about alcohol and clear labels that make the link between alcohol and cancer.